For some time now, the buzzword „Big Data“ has dominated expert magazines and, increasingly, the business press. Hidden behind the term „Predictive Analytics“ the focus is on the look ahead concerning demand, customer preferences or delivery dates. Especially applications scenarios from the consumer goods industry have caused quite a stir, for example, Amazon’s patented process of „anticipatory shipping„: The products which customers in a specific area are expected to be wanting are boxed and shipped even before they have been ordered.…
