PIM (Product Information Management) solutions are used for the centralised collection, management and distribution of product information. They form the data hub for structured, media-neutral product data that is required in various systems, channels and formats – from online shops and print catalogues to marketplaces and mobile applications.
Typical functions include data modelling, classification, translation management, variant logic, approval processes and interfaces to ERP systems, PLM/PDM solutions, e-commerce platforms and content management systems.
The aim is to provide consistent, complete and up-to-date product information across all channels – as the basis for compelling product communication.
PIM (Product Information Management) solutions are used for the centralised collection, management and distribution of product information. They form the data hub for structured, media-neutral product data that is required in various systems, channels and formats – from online shops and print catalogues to marketplaces and mobile applications.
Typical functions include data modelling, classification, translation management, variant logic, approval processes and interfaces to ERP or e-commerce platforms or content management systems.
The aim is to provide product information that is consistent, complete and up to date across all channels – as the basis for compelling product communication.
The introduction of a PIM system is a strategic project with a wide reach – it affects product management, marketing, sales and IT equally.
The first step is to systematically gather requirements: Which channels need to be supplied? Which data sources already exist? What do maintenance and approval processes look like?
We provide you with methodical support using ImplAiX® and IT-Matchmaker® – from defining requirements and evaluating providers to implementation.
In doing so, we take specific challenges into account, such as:
This is how we ensure that your PIM solution not only works technically, but also measurably improves product communication.
PIM systems are central platforms in product communication and are closely linked to other applications:
With this central role, PIM software ensures that product information is consistent, complete, and up-to-date at all times.
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